About

Jess Loren, Chief Executive Officer, Global Objects
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Jess Loren is a seasoned entertainment professional, tech entrepreneur, and internationally published author. As CEO and founding partner of To Whom It May Concern, a production services company, and Founder and CEO of Global Objects, she leads the charge in democratizing access to digital replicas of the world. With over 15 years of experience, she has overseen production & experiential projects for brands like Netflix, Hulu, Apple+, Microsoft and NVIDIA, and is a voting member of the Television Academy and a member of the Visual Effects Society. Jess's research on the brain's response to visual imagery continues to guide her work in virtual production, creative development, and experiential marketing.

Erick Geisler

Chief Technology Officer

Erick Geisler, Chief Technology Officer, Global Objects

‍Erick Geisler is a recognized technology leader and two-time Emmy winner serving as the Chief Technology Officer of Global Objects. With extensive expertise in innovative fields like Neural Radiance Fields (NeRFs), generative AI, LIDAR scanning, and photogrammetry, Erick spearheads the development of realistic digital environments, democratizing access to digital replicas of the world. A voting member of the Television Academy and a member of the Visual Effects Society, he combines his technical prowess and artistic vision to drive the success of various projects across diverse platforms. His leadership at Global Objects is shaping the future of digital experiences across multiple sectors.

Alex Popov

Chief Financial Officer

Alex Popov, Chief Financial Officer, Global Objects
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Alex has over 30 years of experience in key leadership roles within the Supply Chain and with Technology Transformations. Alex has joined Global Objects Inc as our Chief Operating Officer to bring insight and operational/financial experience to the startup. His most recent role he was the CFO/COO for a non-profit conducting fundraising, operational efficiency and financial oversight to assemble and deliver care packages to our deployed military troops and first responders across the world and the US. Over the years he held key leadership roles with his teams helping to dramatically improve key processes and technologies at major companies including UPS, Ryder Transportation, Waste Management, PHH, Clarke Power and UNIS, a 3PL. Additionally, he has worked for two startup companies in the technology sector and also as a Senior Business Consultant teaching the business of business for small and medium companies. Alex has his MBA in Finance from Tulane University in New Orleans and a B.S. in Industrial Engineering from Roosevelt University in Chicago. He was also an Adjunct Professor at Palm Beach State College in Florida where he taught Supply Chain Logistics and Transportation.

Sergey Poplavsky | Head of Production | Global Objects

Sergey Poplavsky, the Head of Production at Global Objects, boasts a distinguished career that bridges the dynamic worlds of film production and digital marketing. With a foundation in Producing in Film from UCLA, Sergey's expertise spans critical areas of production including script analysis, budgeting, team management, and the comprehensive supervision of projects from inception through to completion. His role involves seamless coordination with vendors, detailed financial oversight, and the efficient execution of projects, ensuring successful wraps and transitions to company accounting teams.

Sergey's rich portfolio features collaborations with major platforms such as Netflix, HBO, FOX, CBS, The CW, Starz, Roku, and Crackle, contributing to acclaimed series like "Dead to Me," "Euphoria," and "Perry Mason." His commercial work showcases his ability to connect brands with audiences through engaging narratives, working with high-profile clients and celebrities for brands like Saint Laurent with Al Pacino, Valentino with Zendaya, Calm with LeBron James, and Savage x Fenty with Rihanna and Johnny Depp. Additionally, Sergey's flair for visual storytelling is evident in his music video projects for artists like Sam Smith and Steve Lacy.

Before venturing into production, Sergey dedicated over 12 years to digital marketing, where he spearheaded growth and expansion strategies for global brands across the US, Russia, the UK, and Sweden, including WWF, the Olympic Games, and Coca-Cola. His experience as a digital marketing director and manager is complemented by his academic contributions as a teacher of Digital Marketing at the Higher School of Economics in St. Petersburg.

Sergey's excellence in his field is recognized through numerous awards. He won the Cannes Lions Grand Prix for Innovation in 2014 for his work with MegaFon at 2Nova, and his project for WWF at 2Nova earned a shortlist position at the Golden Drum awards in 2013 in the Digital category for Websites and Microsites. In 2015, while with HISTORY, he was honored with the High Figure Award for the Best Foreign Entertainment Channel. Most recently, in 2023, Sergey received a Gold Telly Award for the series "Wedding Talk" in the Beauty, Fashion & Lifestyle category, along with a Silver Telly Award for the same series in the Reality – Television category.

Sergey Poplavsky's multifaceted career, marked by creativity, leadership, and innovation, showcases his pivotal role at Global Objects in pushing the boundaries of digital replication technology to create immersive, realistic digital environments for entertainment, education, and beyond.

Sergey Poplavsky

Head of Production

Hatem Helmy Saad Hassan

Director of 3D Assets

Hatem Helmy Saad Hassan, Director of 3D Assets, Global Objects
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Hatem has a rich background in architectural visualization across the Middle East's premier firms. His transition to entertainment in 2017 has seen him masterfully contribute 3D tracking to notable projects like What We Do in the Shadows and Echo 3. Harnessing tools from 3DS MAX to After Effects, he expertly models, textures, and animates within virtual spaces. His architectural roots deeply inform his approach, ensuring structural integrity meets artistic vision. Hatem is our digital sculptor, transforming complex concepts into tangible, immersive realities. Since 2017, Hatem has been an integral part of our team, working closely with Erick, our Chief Technology Officer. Their collaboration has been pivotal in pushing the boundaries of what's possible in 3D modeling and visual effects. With Erick's technological foresight and Hatem's artistic prowess, they've created a synergy that has propelled our projects to new heights, ensuring that Global Objects remains at the cutting edge of digital innovation. Their joint ventures have not only elevated the visual experience for our clients but also set new industry standards for excellence in 3D digital artistry.

Travis Gorman, Unreal VAD Supervisor, Global Objects
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Travis has over 10 years of professional experience in VFX and Motion Design. He has held various positions, including freelance VFX Generalist, Senior Staff Motion Designer, and on-set VFX Supervisor. Travis has worked with boutique VFX studios, fashion tech start-ups, broadcast promo departments, and a virtual production company, resulting in a diverse skill set and unique experiences. Since 2020, he has been adapting his traditional VFX and Motion Design skills towards virtual production and real-time applications. Travis’s mastery in Unreal environment layout make him a valuable asset to the Global Objects VAD department, showcasing his ability to ingest assets, prepare lighting, and handle materials with precision. His proficiency in tools such as C4D, Maya, Zbrush, and various post-production and tracking software ensures seamless integration of virtual assets and live-action footage. With expertise in both real-time rendering with UE5 and traditional rendering engines like Redshift and Arnold, Travis excels in delivering visually stunning and technically robust layouts for the VAD department.

Travis Gorman

Unreal VAD Supervisor

MC de Martino

Executive Project Manager

MC de Martino, Executive Project Manager M&E, Global Objects
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MC de Martino is a producer that specializes in developing and applying 3D asset creation pipelines for live events and virtual productions. Her track record in tech and entertainment includes her tenure as a Producer at BlueVishnu, a photogrammetry 3D scanning studio, and digital human platform, and at Davant Systems, an img2img stable Diffusion GUI. She has successfully led and developed projects for BureauBetak, Ralph Lauren, Microsoft, NVIDIA, Zara, SxSW, Good American, VidCon and more. In her role as Executive Project Manager at Global Objects, she supports the Virtual Art Department acting as a vital link between the clients and the production team to ensure timely delivery of high-fidelity digital environments. She also takes on the role of a connector, bringing together the R&D team at Global Objects with the leading manufacturers of 3D-capture hardware and the latest in 3D-imaging software systems.

MC earned a BA from University of California, Berkeley

Nick Herscha

3D Scanning Technician

Nick Herscha, 3D Scanning Technician, Global Objects
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Nick Herscha is a pivotal member of the Global Objects team, where he utilizes his extensive expertise in visual effects and studio management to drive innovation and excellence. With a rich history as a Visual Effects Artist at CHILA Media Group and a Studio Manager in the vibrant media hub of Los Angeles, Nick brings a unique blend of creativity, technical skill, and organizational prowess to our operations. His robust experience in construction project management has endowed him with a practical and solution-oriented approach, ensuring that projects are executed with precision and efficiency. At Global Objects, as a 3D Scanning Technician, Nick channels his diverse skills and experiences into pioneering work in 3D technology, contributing significantly to our reputation as industry leaders. His ability to blend artistic vision with technical expertise makes him a vital asset to our team, helping us redefine the boundaries of 3D technology.

Shawn Steiner

Dimensional Metrology Inspector

Shawn Steiner | VP Dimensional Metrology Inspector

I cater to Entertainment based companies who are migrating to High-performance Digital Production and Post-Production pipelines. I also have a wealth of experience in Game Development, Stereoscopic Production and Post-Production. I was with Autodesk's Media & Entertainment division from 1997 to 2009. I first started with Discreet Logic, which was acquired by Autodesk in 1999, I managed the Western Sales Region for the Media & Entertainment software division until 2007. I received a promotion to Sales Development Manager where I successfully launched a new compositing VFX/Post-Production tool called Toxik. Walt Disney Company, Blizzard Entertainment, Dreamworks, Electronic Arts and ILM are just a few of the early adopters of Toxik.

Specialties: AI & ML - VR/AR/MR/XR, 360 Video Production, Colour Accuracy Calibration and Management, Stereoscopic, Pre-visualization, 2d/3d Production/Post-Production Software solutions, project workflows and pipelines for film and broadcast production, game development, architecture, scientific, legal, medical and visualization markets.

Manish Singh Sunar | Senior Technical Director | Global Objects

Manish is a Senior Houdini Artist at Global Objects, known for his exceptional skill in tackling complex visual effects challenges. His role involves leveraging advanced VFX techniques and programming in Python and VEX, contributing to the team's innovative projects. His career, marked by significant contributions to high-profile projects at CBS VFX and Gradient Effects, includes work on titles like "Fire Country" and "Thor: Love and Thunder."

His professional journey has been diverse, encompassing roles in Nuke compositing and 3D generalist positions for tech giants such as Google and Facebook. This breadth of experience has equipped Manish with a profound ability to develop procedural tools and complex effects, underlining his reputation for technical and creative excellence.

Manish's foundation in visual effects was laid at the Savannah College of Art and Design, complemented by his education at Raffles International College in Hong Kong, where he pursued a degree in Visual Effects. This educational background has provided him with both the theoretical knowledge and practical skills to excel in the highly competitive field of visual effects, making him a pivotal figure in the Global Objects team.

Manish Singh Sunar

Senior Technical Director

Albert Hernandez-Ayerdis | Business Operations Intern | Global Objects
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Albert Hernandez is Global Objects' Business Operations Intern, currently pursuing a degree in Management and Business Administration at California State University, Northridge. His prior leadership roles at Gateway Consultants and Universal Studios Hollywood have equipped him with key skills in strategic analysis and team management, making him well-suited for the fast-paced environment at Global Objects. Fluent in multiple languages, Albert's skill set is a valuable asset to the company's technology-driven operations.

Albert's internship focuses on enhancing operational efficiency and participating in business development strategies under the mentorship of the COO and Executive Project Manager. He also gains insight into executive decision-making by shadowing CEO Jess Loren. His involvement in meetings and workshops allows him to contribute to and learn from the company's operations, positioning him to make impactful contributions to Global Objects' role in the digital replication industry.y.

Albert Hernandez-Ayerdis

Business Operations Intern

Isabella Purefoy | Junior 3D Modeler & Texture Artist | Global Objects
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Isabella Purefoy, a Swedish 3D Artist at Global Objects, melds artistic vision with technical expertise to shape the future of digital environments. As a Junior 3D Modeler/Texture Artist, her work in hard surface and organic modeling brings unparalleled detail and realism to each project. With proficiency in industry-standard software such as 3Ds Max, Blender, Cinema 4D, and Unreal Engine, Isabella plays a crucial role in modeling, texturing, rendering, and integrating 3D assets into immersive digital worlds.

Her capabilities extend to animation and rigging, adding dynamic movement and life to static models when applicable. Fluent in multiple languages, including English and Swedish, Isabella’s communication skills foster collaboration and innovation within the Global Objects team. Her passion and drive for 3D artistry make her an invaluable asset, continuously pushing the boundaries of what's possible in digital replication.

Isabella Purefoy

Junior 3D Modeler & Texture Artist

Nolan Kearney | 3D Capture Technician | Global Objects
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Nolan stands out at Global Objects as a deeply technical photogrammetrist and 3D capture technician. His background is rich with experiences that emphasize his technical prowess, particularly in gaffing for companies like Bank of America and Coca-Cola and overseeing studio operations and technical repairs at 718 Studios. These roles have honed his skill in navigating the technical challenges of film and video production, from equipment troubleshooting to ensuring the highest quality in client deliverables. His role at Global Objects leverages this extensive technical background, contributing significantly to the company's innovative projects in digital replication and 3D capture.

Nolan Kearney

3D Capture Technician

Steve Koo | 3D Modeler & Texture Artist | Global Objects

Steve Koo, a Hard Surface 3D Modeler at Global Objects, is known for his meticulous attention to detail, helping shape the standard for our high fidelity 3D assets. Steve transforms complex concepts into photorealistic models. His unique blend of technical skill and creative vision makes him an essential asset to the team, pushing the boundaries of digital replication at Global Objects.

Steve Koo

3D Modeler & Texture Artist

Keith Chiavetta, Advisor, Global Objects
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Keith works with the C-Suite on a variety of business and IT challenges and has over 20 years of management consulting experience. Prior to forming Global Business Transformation Professionals (GBTP), Keith worked for a Global-6 accounting, tax, and advisory services firm, where he held a variety of roles including corporate strategist, business process re-alignment leader and advisory services director.Keith also co-authored and executed the go-to-market strategy around project management, software development assessment, and merger integration advisory services. Several of Keith’s engagements involved serving as an "expert” for software-related litigation support projects. Keith has vast experience in a variety of different industries including avionics, communications, consumer goods, direct marketing, entertainment, financial services, government, healthcare, not-for-profit, printing, real estate, retail, technology, temporary staffing and waste services. He has served clients across the U.S. and abroad in Australia, Canada, the Caribbean, China, India, Poland and the U.K. Keith's experience has focused equally on business and IT challenges, as well as the difficulties companies face on executing business and IT strategy. He has assisted numerous public, private and not-for-profit clients in formulating their domestic and international strategy and advises on the most effective ways to achieve operational excellence during execution. Keith possesses deep IT experience, enabling him to advise clients on software and solution selection, as well as oversee enterprise-wide software implementations and the essential underlying processes. Keith began his career as an entrepreneur. While at the University of Iowa, he owned and operated a data archival and multimedia production firm, which was eventually sold to a Midwest REIT. Keith subsequently served in technology management roles at Apple Computer, Rockwell Collins, and Hewlett Packard. In 2013, Keith received an Adjunct Faculty in Entrepreneurship appointment at The University of Iowa!s (U of I) Tippie College of Business, and in 2014 received an "Entrepreneur-in-Residence” appointment at the John Pappajohn Entrepreneurial Center!s Bedell Entrepreneurship Learning Laboratory. In 2015, he started the Keith Chiavetta Venture Fund through the U of I!s Foundation to provide financial support for student entrepreneurs starting and running their own technology-based businesses. Keith received an Executive Master of Business Administration from the Jack Welch Management Institute at Strayer University, graduating Summa Cum Laude.

Keith Chiavetta

Advisor

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Meet Our Team Members